About Us
December 2, 2019 2021-06-20 5:33About Us
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My Story
Hi, my name is Kenneth Yeong, nice to meet you!
My life has always been inter-connected with youths and children. As a young adult venturing into the corporate world, I was never far away from my passion and calling of working with youths…….a tennis coach to the young giving tuition, serving as a church youth leader, just to name a few.
In 2003, urged with the reassuring voice of friends and family, I started Young Midas Enrichment & Training Services which has grown to be one of the largest training provider to schools in Singapore. My team and I have worked with over 300 schools and 200 000 students.
As a Master Trainer with 18 years of experience, I have innovated numerous learning tools, making it easier for students to apply the concepts in their areas of study. Other than mentoring my team, I continue to conduct home-based coaching, workshops, motivational talks, parental talks to schools and educational institutions. I have also attained the Advanced Certificate in Learning and Performance certified by SkillsFuture Singapore.
Despite providing a whole suit of programmes to schools, we have seen an increase in demand for study skills training over the years. Study skills training now makes up to more than 40% of the work we do with schools. Questions that keep coming back to me are:
“If the schools see a need for study skills training, why not parents?”
“For schools that does not organise any study skills training, will the students of these schools be missing out?”
“Can we bring our study skills programme to homes?”
That led me to start The Academic Mastery. The Academic Mastery seeks to bring our innovative study skills approach to homes and families via personalised coaching.

Get to know more
My Story
Hi, my name is Kenneth Yeong, nice to meet you!
My life has always been inter-connected with youths and children. As a young adult venturing into the corporate world, I was never far away from my passion and calling of working with youths…….a tennis coach to the young giving tuition, serving as a church youth leader, just to name a few.
In 2003, urged with the reassuring voice of friends and family, I started Young Midas Enrichment & Training Services which has grown to be one of the largest training provider to schools in Singapore. My team and I have worked with over 300 schools and 200 000 students.
As a Master Trainer with 18 years of experience, I have innovated numerous learning tools, making it easier for students to apply the concepts in their areas of study. Other than mentoring my team, I continue to conduct home-based coaching, workshops, motivational talks, parental talks to schools and educational institutions. I have also attained the Advanced Certificate in Learning and Performance certified by SkillsFuture Singapore.
Despite providing a whole suit of programmes to schools, we have seen an increase in demand for study skills training over the years. Study skills training now makes up to more than 40% of the work we do with schools. Questions that keep coming back to me are:
“If the schools see a need for study skills training, why not parents?”
“For schools that does not organise any study skills training, will the students of these schools be missing out?”
“Can we bring our study skills programme to homes?”
That led me to start The Academic Mastery. The Academic Mastery seeks to bring our innovative study skills approach to homes and families via personalised coaching.

Biography
Kenneth is the founder and brain-child of The Academic Mastery. He is also the founder of Young Midas Enrichment & Training Services (www.youngmidas.com), a leading enrichment and training provider to schools in Singapore since 2003.
Kenneth and his team of dedicated trainers have worked with over 300 schools/educational institutions and trained more than 300,000 students in the area of Motivation, Study Skills, Character Development, Life Skills and Values Education. As a Master Trainer and Motivational Speaker with 18 years of experience, his strength lies in his ability to relate and ‘connect’ with youth through his humorous, passionate, engaging and interactive style. Participants will encounter a learning moment, empowering them to higher levels of learning and appreciation of the subject matter.
Kenneth has innovated many study skills techniques, making it easier for youth to learn, revise and achieve next level academic gains. He developed the innovative Time Management technique called Power Zones!, integrated Note-Taking and Note-Making method, integrated Concept Mapping method and other study strategies used by schools and their students. Today, Kenneth continues to conduct home-based coaching, workshops, lectures, parental talks, motivational talks and assembly talks on various subject matters to schools, educational institutions and organisations.
As a Master Coach, he also serves as a mentor to other coaches, continuously challenging them to expand their training horizons and capabilities. Kenneth has attained the Advanced Certificate in Learning and Performance certified by SkillsFuture Singapore.

Our Philosophy
“I believe it’s the journey that counts, not just results and that every student runs their own race!”
– Kenneth Yeong, Founder, The Academic Mastery
The formation of The Academic Mastery was inspired by the modernising and changing landscape of Singapore’s educational system.
We provide effective and proven study skills strategies needed for one to be an independent and self-directed learner to face the academic rigor and challenges.
We specialise in study skills coaching. We are not subject based tutors.

OUR VISION

OUR MISSION

CORE VALUES
- Dedication in delivery
- Passion in coaching
- Synergistic in partnership
The guys behind the curtains
Our Coaches
Our coaches go through a stringent recruitment and training process to ensure our training deliveries are of the highest standards. All coaches must first have a passion for teaching the young. We also demand that each coach has their own motivational stories to share and impact the lives of their students.
Our coaches are MOE registered and have at least 3 years of experience working with youths. Many have attained the Advanced Certificate in Training and Assessment (ACTA) or the Advanced Certificate in Learning and Performance (ACLP) certified by SkillsFuture Singapore.
